Archive for August, 2010
Leadership is Narrowing Your Message to the Best Targets
Posted by: | CommentsEveryone wants to be “king of the world”. That didn’t take Leonardo DeCaprio to a good place in the “Titanic”.
Expansion is more successful when starting with positive roots and spreading with plenty of water and fuel. Powerful nations have always built their populace and used their talents to expand their territory.
Today the Internet online world is our kingdom. Our competition is the millions of sites and our opportunity is the billions of daily views.
The question we have to pose is what is the best service or product I could provide and how could I express it and expose it to the most likely Targets.
Traditional businesses are trying to bend the New Media to service existing practices. This may work and it may not. In the New Media, it might be best to determine what the Targets are buying and then make efforts to communicate that you have it.
Sometimes it is expressing what you do and streamlining your organization to present your Unique Selling Proposition differently. Seth Godin also says that if the market is not buying what you are pushing, push what they are buying.
One way to find out what Consumers are seeking is test your Keywords on Google Ad Words. http://bit.ly/9FqW8F. Then to see how much competition there is for those words, Google them and look at top of page to see how many pages of competition there are.
The best way to reach your targets is to optimize your site for your keywords. Then broadcast your message using Social Media or advertising. Attract your Targets into your funnel by providing free information on your expertise and show them how to be a success.
Keep building your broadcasting and traffic and soon your internet presence will expand and so will your referral base.
Download my Free 9 page EBook “Attracting Ideal Targets”
Purchase and Download “The 5 Strategies for Internet Success” 57 pages. Only $6.99. See More.
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Call if you have challenging marketing issues 1-800-646-0717 or email
Unique Selling Proposition to Optimize Your Niche
Posted by: | CommentsThe internet is about matching problems with solutions.
People want the best authority for their problem and it is the promise of the Search Engines to deliver. Search Engines have their criteria for who will qualify.
As you can see, no one really cares about you up front. If you didn’t like math in school where it’s either the right or wrong answer, you don’t like this impersonal selection process.
This process is qualitative and quantitative.
Your Unique Selling Proposition (USP) is the qualitative part and has to be reduced to keywords that are used by your targets. If they want inventory control, those had better be your keywords. If they want flatbed trucking, those had better be your keywords.
The quantitative part is the keywords have to be more prevalent on your site than on your competitions. They have to be in greater volume and they have to be in exactly the right places. These both relate to Site Optimization. Web Designers do not generally to do it.
Quantitative also applies to maximizing your keyword density up to 8% of your total site words and creating more traffic to your site. Search Engines measure and heavily weight both.
Resources that optimize your site use Website Copywriting to mask the use of keywords and build density without distracting the readers to your underlying agenda.
You can test the popularity of your keywords by visiting Google Ad Words which record the monthly visits to keyword phrases. http://bit.ly/0FqWF. Then Google the words to see how many pages of competition are listed at the top; for example each page will say 1-10 of 240,000 pages.
You can increase the density of your keywords by blogging or adding more pages.
You can increase the traffic to your site with Optimization, Social Media, and Advertising.
Once your site is at the top of Google, it is not easy to displace. Once there, it is easier to spread your influence to more keyword niches.
My Freight Shipping SEO site started with one low traffic top position and then spread to over 12 using the above practices.
Download “Attracting Ideal Targets” a Free 9 page E Book
Purchase and Download “The Five Strategies to Internet Success” only $6.99. See More
Purchase and Download “Page One Google by Blogging” only $2.99. See More
Read another post on the same topic:
http://elitewebsiteseo.com/2010/08/internet-and-relationship-marketing-a-one-two-punch/
Call for questions on your marketing challenges 1-800-646-0717 or email
Strategy to Dominate Your Online Niche
Posted by: | CommentsOnline marketing offers opportunities you don’t have in bricks and mortar.
That is why major advertisers turned to it years ago. You can dial in on your ideal targets by using the words to describe your service they are using to find you.
On a Google page, this defines the niche.
The requirements to get to the top of a niche are:
>An optimized site for your keywords
>Traffic to your site for the keywords
>Continuous broadcasting to give more density and create fresh copy.
There are different ways to broadcast your keyword;:
blogs, articles, video, P/R. and advertising are a few.
The value of blogging is that you can deep varying the keywords and then write headlines, titles, and descriptions in optimizing the blog that Search Engines will credit to your site’s density.
Density is the percentage of times your keywords are used on your site. Search Engines like to see no more than 8%.
The keywords are the short version of you Unique Selling Proposition. If your keywords and your domain name are the same, you have triple power. For example, the keywords and USP for my site “New Customer Development are New Customer Development. I’m on page one Google for those words with over 92 million competing pages. My site Freight Shipping Seo is also there as a result of blogging.
If your business and your USP and your domain name are “Performance Auto Parts, and those are your keywords, you can see that Search Engines really believe you are in this business.
You can have a Domain name and Keywords that are not your business name. For example in the above auto parts business, your business name could be Johnson’s Parts but your domain name could be PerformanceAutoParts.com
If you want to get serious by making improvements or know how to direct your marketing director or outsourced expert, download my 57 page E Book and in a few hours you will know enough.
If you want to know how to use a blog to get to page one Google, read my 25 page blogging E Book.
Purchase and Download “5 Strategies for Internet Success” only $6.99 See More
Purchase and Download “Page One Google by Blogging” only $2.99. See More
Are We the Number One Alternative for Customers?
Posted by: | CommentsCustomers have more choice. They have more pressure. They are more frugal. They have less tolerance for risk. It could get worse.
What do we do?
We don’t want to be a stationary inflexible target?
We have to offer more flexibility and be more pliable.
This means we have to interact in order to understand what customers expect. Let’s not get too set on a rigid platform. Let’s build in more flexibility in delivering our solutions.
The economic outlook right now is stalled growth. Our customers are building these expectations into their planning. Everyone is moving forward, but wary about what everyone else is going to do.
Our most flexible program is to first be a resource. What type of information can we offer on our expertise? What kind of complementary services or resources can we align with our offerings and how can we help customers solve more problems even if we are not delivering the solutions.
Because there is so much time pressure, we offer a big advantage if we are a one stop shop for more solutions. We might have more information on how the customer can use our services than they do. Let’s not hold back.
What does the customer need to know?
It is easy to create free reports, papers, e books, webinars, blogs, articles, amd podcasts on our Unique Selling Proposition and the information that flows around it.
It is so inexpensive to hire writers to create the reports. The Philippines, for one, is a hot source for inexpensive reports on our expertise. It is one of their greatest exports.
Capture your customers emails by offering valuable information, discounts, special offers, trials, samples and then stay connected. Buying Cycles get greatly extended in recessions. Becoming an ally or resource that can last the duration of the cycle will deliver higher revenues and ROI.
Download Free 9 page E Book “Attracting Ideal Customers
Purchase 57 page E Book “The 5 Strategies for Internet Success” only $6.99 See More
If you have marketing challenges and want free suggestions call 1-800-646-0717 or email
How Are You Telling Targets About Your Expertise?
Posted by: | CommentsIf there is no one to hear a sound in the forest, does it exist?
If your targets cannot hear your message, are your competitors getting all the new business?
If you are not developing new customers, you are losing market share?
If you are not developing new customers as fast as your competitors, you are losing market share.
Your targets don’t care about you. Not at first anyway. They are only looking for an expertise to solve a problem. Their problem is involved with a strategy to reach a goal.
Your solution is the Tactic they need to fit into their strategy.
For example, the Colts want to reach the Super Bowl and protecting Peyton Manning is one strategy. A strong left tackle is one of the tactics for that strategy. If you can supply the strong left tackle, you can be part of the team.
Your ability to provide a Tactic is broadcast by you having a Unique Selling Proposition that is reduced to Keywords. These keywords have to reach your targets when and where they search.
This market has proven Relationship or Permission based marketing not only increases the ROI over Traditional Marketing, it is the only marketing that is sustainable in most budgets.
Your website has the potential to reach the most targets where they search. This is accomplished by optimizing it for keywords and attracting enough traffic so that Search Engines place you at the top of Search Pages for your keywords.
Social Media publishing through blogs, articles, P/R, video, podcasts, and consumer sites like Face Book, Twitter, E bay, Craigs List, Flikr, and YouTube can attract traffic to your message.
Permission based communications is viable because most executives and consumers have stopped responding to “intrusion” marketing. Crucial for success is trading your Targets Free Valuable Information on the problem they want to solve in return for an email.
Their email address begins a permission based relationship that allows you to follow up with informative messages that advances their agenda. When they feel you are in alignment with their objectives and a trusted source of information, they will buy.
Download a Free 9 page E book “Attracting Ideal Targets”
Purchase and download a 57 page E book “The 5 Strategies for Internet Success” $6.99 See More 
Read another Post on Same Topic:
http://elitewebsiteseo.com/2010/07/your-unique-selling-proposition-attracts-ideal-prospects/
If you have questions call 1-800-646-0717 or email Mark Kaplan
Do You Have the Courage to Lead?
Posted by: | Comments
- Image via Wikipedia
We all want success, but someone has to lead and the rest have to follow.
Our strategy to gain a competitive edge is often to see what our competitors are doing and then try to do it better or faster or cheaper.
This is good, but it is also reactionary and not leadership.
Leadership can be risky. The risk is losing market share. But the value is getting a big jump on the competition. The biggest profit margins are gained in the leadership position.
Any leader will tell you, it is easier to maintain position as number one than to get to number one.
But reduce the risk. Understand your customers and targets’ needs. Where do they need to go from here? That’s where leadership will take them.
Given what they can get from you and your competitors and considering the current challenges, what would make their operations and/or lives better?
What’s missing? What would be the next evolution?
You always want to be heading to the next evolution.
This is the dimension you need to add to your strategy sessions. If the economy goes up or the economy goes down, what will be the biggest challenges?
What could we do that would help the most?
Maybe we become a resource and that helps us sell our services.
Maybe we could start preparing our targets for the challenges they may face and how we are a resource or solution for the future.
Four Strategies for Success in a Recession
Posted by: | CommentsConsider four things your Ideal targets most likely need.
They need to:
- Increase Revenues
- Reduce Expenses
- Create Time
- Increase Productivity
Each of these is a strategy to achieve their Mission. You don’t have to solve all of them, but if you can solve one or more better than your competition, you will become a Tactic in their success.
Your Unique Selling Proposition is the Tactic you offer your Ideal Targets. If you are not solving a major need, your Tactic may never be in their Buying Cycle. These days, all the fat is being cut. Safety is selecting your Targets’ Priorities.
Your priorities have to consider what they need as much as what you can deliver.
Seth Godin says, it you can’t push what you do, consider what they are buying. If you need to sell more of what you do broaden your market or expand your capabilities.
Four ways to Increase your Success:
>Define your Unique Selling Proposition in keywords that match a solution for their first 4 needs mentioned at the top.
>Broadcast your keywords by optimizing your website and publishing or advertising them where your Ideal Targets shop. This most likely is the Internet Niche for these keywords.
>Invite the Targets to Sample your expertise through either Free Information, Webinars, White Papers, Free Reports, Blogging, E books, Free Samples, or Trial Offers.
>Get emails for Trading your Free Expertise and follow up with more information. This period allows you through Relationship Marketing and Permission Based marketing to offer your expertise and explore your Prospects needs. This process allows you to offer closing propositions without offending their need for information and privacy.
This process is how you become a Resource for your Expertise. You are offering to give important information or allow Targets to explore solutions without invading their need to proceed at their pace.
Being available during the Prospects Buying Cycle can shorten the Lead to Loyal Customer Cycle and greatly reduces your ROI on marketing spend.
Download Free 9 Page Ebook on “Attracting Ideal Targets” 
Purchase E book “Page One Google by Blogging” $2.99 See More 
If you have questions, feel free to call 1-800-646-0717 or E mail
Internet and Relationship Marketing, a One Two Punch
Posted by: | CommentsReach the biggest audience and make them followers
Not to brag, but to make a point that proves my assertion. Blogging is social media publishing that uses the internet to reach followers who opt in to read a message. My sites are growing at the rate of 20%-25% a month.
It has a lot to do with understanding what kind of messages readers respond to and allowing them to read at their convenience.
Internet marketing goes further. It optimizes websites for keywords that can place your site or message in front of your ideal targets.
Each Google page is a keyword niche. Creating your Unique Selling Proposition into keywords and optimizing them for the best high traffic niche places you in the best location for your audience. You can test your keywords at Google Ad words http://bit.ly/9FqW8F
Creating followers that you can convert to Customers is best achieved in Relationship Marketing. Offer Free Information on your expertise.
Every consumer has a buying cycle for the solution, service, or product they seek. They are looking for the best information and most reliable authority. Then they want the most trustworthy provider.
Offer everything you can on solutions to solve the problems for which you are best suited to advise. Allow your Prospects to sample your information. If you collect emails in exchange for providing it, you can continue to follow up with more free information.
You can then offer invitations to interact, free trials, bonuses, webinars, videos, podcasts, or other inducements to allow your audience to know you better.
Providing information and transparency can actually shorten the Lead to Loyal Customer cycle. It also increases ROI on the marketing spend because you are attracting Prospects when your service is a priority instead of continuously shot gunning your message into an unknown group of Suspects.
Optimize and invite. It is today’s surest process for minimizing marketing expenses and maximizing return.
Download a Free 9 page E Book on “Attracting Ideal Targets” 
Purchase and download a 57 page E book on “The 5 Strategies for Internet Success” Only $6.99 See More 
Call with any questions 1-800-646-0717 Mark Kaplan or email
If You Are Not A Leader, What Are You Doing?
Posted by: | CommentsYou don’t have to be The leader, but you should be A leader.
You must show you have confidence in the solutions you are offering. You must have and broadcast a positive better than competitors product or service and be willing to gurarantee it. Offering a free trial, if possible, would be another sign of confidence.
Executives in this era have too much pressure, too little time, and low tolerance for risk. You better say you have the best and be willing to back it up or you might be in fourth place before you even get started.
Your Targets have world class problems. They are world class because everyone is suffering from the same problems. Not even mentioning whether business is good or not the issues of Time pressure, financing, customers in trouble, too much competition from 3rd world countries, uncertainty in the economy, high unemployment, loss of value in all assets, and maybe double dip recession.
This is no era for light weights. Time to put on the black belt and create a difference that proves leadership. Demand is clearly not strong enough for everyone to survive and if you are not doing business in China your production has probably dropped dramatically.
The best way to grow in this recovery (?) is to address the current most important issues. What you need more than market share is mind share. Al Trout and Tom Ries, age old authors of Guerilla Marketing, used to say the real battle is for the mind.
Surviving Executives and consumers in this market place are battle hardened and know what they need to continue surviving or improving. Your Unique Selling Proposition leads to the most important Missions of Increasing Revenues or Cutting Expenses or a qualitative issue of saving time, improving satisfaction, increasing speed, or reducing problems.
Along with the hard core Assertions, you should deliver in Relationship building media. Time intrusive or interruption type messages show little respect for the recipients needs. When it is time for someone to find your Service, show your prowess by being where they need to look and providing everything they need to make a wise decision.
Don’t hide. Transparency and access are important to today’s Social Media consumer. They want to know they can depend on you and find you. You want to provide FAQs, Why Us, Testimonials, Case Studies, Management Biographies, Company History, Corporate Responsibility and everything else that would create some good feelings.
So provide a Bold Message and Great Credibility.
Download a 9 page Free Ebook “Attracting Ideal Targets” 
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They Will Follow If We Can Change Them
Posted by: | CommentsJill Konrad in “Snap Selling” says people are too “crazy-busy”
Every one is buried under a pile of responsibilities, agendas, emergencies, and information.
This creates stress, over whelm, time pressure, lack of patience, little tolerance for risk, and little respect for intrusion.
How can you make their world different? You better go with your biggest shot.
People need big relief, they need real safety nets, they need serious solutions.
How big is your Unique Selling Proposition (USP)? Are you really doing something that is important enough to make a difference? Are you doing something that is loud enough to get through all the other chatter?
Are you solving a problem that is on the minds of your Targets everyday?
How does your Solution fit into their agenda, when is their buying cycle, and who is the right person to talk to? What is the right way to reach him or them?
Every major retailer has a Mission. They have a Unique Selling Proposition. They have several strategies for gaining followers. Some are hard sell, some are soft.
Traditional Advertising has become a way to build Brand more than sell products.
Social Media has become a way to build followers and reinforce the Brand.
Internet Marketing is a way to attract followers in the Search for Your USP.
Relationship Marketing has become the way to approach your Target market and invite them to take advantage of your Expertise and interact.
Everyone is in need of solutions, but with so many providers, so much available information, and such a proliferation of media, it is hard to be heard.
You can no longer bust through the walls with a cannon. The fortresses are too strong.
Your strongest solution in the Best Keywords, which is how they would pin point the solution they need, placed in the places they are most likely to notice, is your best thread to getting the attention you deserve.
Another post to follow up:
http://elitewebsiteseo.com/2010/08/dominating-your-unique-selling-proposition-niche/
Deeper research into making your message heard. “The 5 Strategies for Internet Success” See More
“Attracting Your Ideal Targets” Free E book Download
If you have marketing challenges and would like free review call 1-800-646-0717 or email
How Can We Convince We Are Dependable?
Posted by: | Comments- Image via Wikipedia
Can you think of anything more basic Loyal Customer might Prize?
What is a Con? Something promised not delivered.
What is the yin and yang; true opposites?
Do we realize that for everything we promise the listener is already picturing the opposite? Even if they don’t say it, even if they don’t actually picture the words in their mind, the Lizard brain is mulling the fear. What if he is lying?
Listeners are as subconsciously sensitive to the misstep, the false word, the untruth, the piece that doesn’t fit as a deer grazing and listening for the predator. Predators have eyes in front and prey has eyes on the side. When we are the buyer, we are prey.
Don’t over state. Don’t lie about performance. Throw in a few disadvantages or downsides. Be willing to let the Buyer walk away and even tell them to if the proposition doesn’t fit their needs.
Supply them with more Free Information about your expertise, their problem, the solution provided by your product than they can use. Don’t close too soon. Don’t invade their private space. Invite them to interact. Invite them to take advantage of more information.
Make them feel the woods are Wolf Free. Give guarantees, testimonials, Free Trials, Samples, Case Studies, and FAQs.
Engage in Social Media with Face Book, Twitter, Blogs, and Articles. In a sense, Social Media has become a safe ground for the deer where there is permission, transparency, interaction, and parity. You are trusted in Social Media or at least you are given the opportunity to leave your fangs at the door.
One Great Strategy for Developing New Customers
Posted by: | CommentsIf you have been following my posts, you have read over 100 discussions in the last few months of converting ideal targets to loyal customers. I can’t cover everything here, but I can pull out one important kernel.
The best way to develop Loyal Customer is to develop Loyal Followers. Several of the most popular online Resources have proved it. Take Google, Map Quest, Face Book, Twitter, EBay, Craigs List, YouTube, and Flikr to name a few.
The first similarity between most of these sites is they let consumers interact with each other. This is the number one ingredient for colossal internet success. The second not as obvious characteristic is that these sites have become trusted resources.
This is something you can emulate.
Every major retailer has jumped into Social Media because it makes them a part of the community. The advantage of Social Media is that it creates parity, permission, interaction, and trust.
I am not just advocating Social Media, but I am advocating becoming a part of the community in the industry in which you are involved. An easy example is the practice of business people becoming involved in Charity, Community Organizations, Business Societies, Fund Raising Drives, and local Improvement Projects.
Why do they do this other than the desire to develop Social Responsibility? To create a more trusting aura of their business.
You can begin closer to home. How could you provide unselfish expertise on your Unique Selling Proposition to all the possible Targets in need of your service? How could you give more and better Free Information than is available through any other source?
How could you become the number one resource for the Expertise you have to solve the problems in your Niche? If you could become the Google for your niche, might you develop a following? If you developed a following, might they be trusting you as a knowledgeable and reliable source for the information?
Would it not then be logical, that when they needed your type of expertise, they would call on you for assistance?
A few ways to disseminate your expertise is in Free Reports, Ebooks, Case Studies, FAQs, Blogs, Articles, Ezines, Directories, and Social Media sites. If you start giving away more information in more places, you will develop a larger following and your customer funnel will start filling.
Download a Free 9 page E Book on “Attracting Ideal Targets” 
See 4 Strategies for making Customer Development Automatic
Purchase and Download a 57 page E Book on “The 5 Strategies for Internet Success” See More 
Are Websites Obsolete as Marketing Tools?
Posted by: | CommentsThe line between the computer and mobile devices is becoming blurred.
The gap between Traditional Marketing and Relationship Marketing is getting bigger.
The revenue production from using the Website as a digital brochure is diminishing.
The ability of the website to be a stand alone marketing machine is gone.
We are not just in transition now, the environment is always in transition. On a day to day basis, most people don’t recognize the changes. What they do recognize after a while is that the web designer implemented site no longer produces customers.
What people do notice is that they have worked around the website to find strategies that do work.
Progressive firms know the first change in the internet comes from changes in the way the consumer gets information and interacts. For a firm to stay viable, the whole organization has to evolve to serve the desires and needs of the new consumer.
Economic changes have created on the one hand more time pressure and more cynicism or paranoia and this is the result of less tolerance of risk.
Technological changes have created an opportunity for more choice and proliferation of media and devices to service the choice.
Cultural changes have created the consumer desire for permission, privacy, parity, and interaction. The consumers drive the most popular sites by connecting with each other.
If you have a 5 year old site that hasn’t been touched since the web designer launched it, you are in a battle with a pea shooter.
A marketing program has to reflect the services a firm can provide and market its Unique Selling Proposition to the locations its Targets are searching. Then the Targets have to be engaged, nurtured, and served so that they are impressed and trusting.
A new organization can build the right program from A to Z. An older establishment often tries to mold the new to the old organization. This winds up as Seth Godin says in his book a “Meatball Sundae”.
You can start modifying by Optimizing a Website to reach a targeted market and engage them through Relationship Marketing to become followers and then Loyal Customers.
For a treat, look at the forth coming HTML5 which will change the whole game and make websites equally available to computers and mobile devices. To see how magazines can set up look at the YouTube presentation by Sports Illustrated.
http://techcrunch.com/2010/05/19/sports-illustrated-html5/
Download a Free 9 page E Book on “Attracting Ideal Targets” 
See Systems that can help you load the customer funnel automatically
If you have marketing challenges and want Free Suggestions call 1-800-646-0717 or email.
Who is Running Your Marketing Department?
Posted by: | CommentsA good question to start with is defining what marketing is for your company.
Traditional companies started with the declaration that “we make widgets, let’s get them sold-Advertise. If they don’t sell we have to reduce the price, or give incentives. If that doesn’t work let’s throw in guarantees and more incentives.”
Witness the auto industry.
Now the auto industry has reformed after going bankrupt. They are selling cars at higher prices than before and with fewer incentives. They are even making a profit in an ongoing high unemployment lingering recession.
What happened?
They decided that the public was running the marketing. We are in a recession with high unemployment and an economy with uncertain direction. If we buy a car, what does it have to be?
Seth Godin even said, if the market is not buying what you are making, sell what they want. Sounds simple, but that might mean you change what you are doing. Not so simple.
You have to keep molding your message until you hit a chord. You might have to modify your organization to be more responsive. You might have to communicate in a manner that gives your target audience the comfort they need to interact with you.
Until you increase the level of interaction, you will not increase your sales. What do they want from you?
I work with executives who want to develop more traffic to their websites and greater ROI in their marketing programs. They rarely ask, “How do we get more interaction from our Target audience?” Yes they want sales, but they think the answer is more traffic.
Even when you are getting more response, you have to engage the audience and then the real playoffs begin. A marketing program should be judged by how many leads become Prospects and then how many Prospects become Customers.
If executives think they are running the marketing, they may be off on the wrong track to begin with. Think of it as the customer is running the marketing. What do they want and how do they want you to work with them.
They want to see your expertise in Free Information and have you display your credentials before they engage. They want to look through the one way glass and judge who you are before they let you know who they are.
Your challenge is to give away your expertise until they decide you are knowledgeable and trustworthy. The process is too extensive to discuss here, but this is a start.
Download a Free 9 page E book on “Attracting Ideal Targets” 
If you want to get very immersed, purchase and down load the E book “The 5 Strategies for Internet Success“. Only $6.99. See More.
Two Posts that might be of further interest:
http://elitewebsiteseo.com/2010/08/why-your-targets-dont-care-about-you/
http://elitewebsiteseo.com/2010/08/respect-prospects-time-and-need-for-information/
Call if you have any questions 1-800-646-0717 or email Mark Kaplan
4 Strategies to Shorten the Lead to Loyal Customer Cycle
Posted by: | CommentsMost website owners that I have counseled have been obsessed with increasing traffic without giving adequate concern to converting all traffic to followers first and then customers.
The most pronounced characteristic of people who don’t know you is their tendency to quickly read and bounce from websites. Even the best sites only get 3% engaged. Doubling this number would be a big victory.
It starts with Targeting. People bounce because they don’t find what they expect. To Target the right audience, begin with your strongest suit. What can you prove you do better than your competition? And before that, what is your strongest suit expressed in high traffic keywords?
Your strongest asset will be a potential customer’s Tactic needed to solve a problem. For example, if you can reduce inventory handling costs, someone with a goal of reducing warehouse operating expenses is looking for you. Define your Unique Selling Proposition and find the high traffic keywords at http://bit.ly/9FqW8F.
Use the power of Relationship Marketing to attract and engage your Suspects and Convert them to Prospects. In the Buying Cycle, Suspects are looking for Free Information that will allow them to understand the solution to their problem.
They don’t want to talk to someone early on. They want to find information that seems reliable and a source that has no agenda other than helping. If the Suspect gives you an email for the Free Information or Reports, they have become a Prospect.
Converting the Prospect to a Customer requires passing the final tests for knowledge, experience, reliability, credibility, and respect. You keep supplying all the information they need and respecting their privacy until they see the Alignment with your firm.
There is no point in attracting traffic if you cannot close on the traffic. Attracting traffic is the easiest part of the equation. Giving away your expertise is a big hurdle for many, but you have to take a leap of faith. You have to trust Suspects for them to trust you.
Download a Free 9 Page Ebook on “Attracting Ideal Targets” 
Purchase and download a 57 page E book on “The 5 Strategies for Internet Success” Only $6.99. See More
Read another blog on Converting Suspects to Loyal Customer:
http://elitewebsiteseo.com/2010/08/dominate-your-online-niche/
Automatic Systems help you keep the Customer Funnel full.
Call with marketing questions for Free Suggestions 1-800-646-0717 or email


