Creating New Customers

Business is creating New Customers by matching values.

The book “Spend Shift,  how the post crisis values revolution is changing how we buy, sell and live”            creates the scenario that is visiting every community. More consumers are interested in buying local and more businesses are interested in contributing to community.

Consumers are also concerned how Organizations treat their people, the public, and value the sustainability of the planet. Kindness was voted one of the valued attributes creating loyalty to a Provider.

Hard to imagine a lot of cigar smoking executives sitting around the conference table discussing how they have to inculcate kindness into their corporate culture. Well they better stop polluting,  start sipping mountain fresh water, and get with it.

Conspicuous consumption consumer driven economies have weakened and utility products and environment conserving consumption has strengthened. Along with this trend is the parity created by social media where Providers and Consumers meet at the same table and exchange views.

More than ever consumers can cast their spending votes. The internet has created the rise of the long tail where consumers can find replacement parts for their electronic devices, appliances, and cars from hundreds of sources. New trends proliferate faster than product leaders can anticipate.

Every manufacturer is now creating strategies to fit the new “Sharing” culture that has gripped the cash strapped upwardly mobile global consumer. Car manufacturers are creating automobiles that can be sold with the idea of being shared.

The most valuable asset of any enterprise is not the product or service they provide today, but the reputation and image they create. They never know what business they may be in tomorrow, but their name conveys their concerns for quality, value, and caring.

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Read    “Spend Shift, How the Post Crisis Values Revolution is Changing How We Buy, Sell, and Live” by John Gerzema and Michael D’Antonio

See Resources for books to explore your potential

See Speaking to give your group a glimpse of creating potential in working together

See Life Management to explore your personal potential and happiness.

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New Customer Development, Peak performance, flow, the zone, healthy eating, fitness, spirituality, core competencies, passion, love, contribution, community, new customers