Aug

Internet and Relationship Marketing, a One Two Punch

Reach the biggest audience and make them followers

Not to brag, but to make a point that proves my assertion. Blogging is social media publishing that uses the internet to reach followers who opt in to read a message. My sites are growing at the rate of 20%-25% a month.

It has a lot to do with understanding what kind of messages readers respond to and allowing them to read at their convenience.

Internet marketing goes further. It optimizes websites for keywords that can place your site or message in front of your ideal targets.

Each Google page is a keyword niche. Creating your Unique Selling Proposition into keywords and optimizing them for the best high traffic niche places you in the best location for your audience. You can test your keywords at Google Ad words http://bit.ly/9FqW8F

Creating followers that you can convert to Customers is best achieved in Relationship Marketing. Offer Free Information on your expertise.

Every consumer has a buying cycle for the solution, service, or product they seek. They are looking for the best information and most reliable authority. Then they want the most trustworthy provider.

Offer everything you can on solutions to solve the problems for which you are best suited to advise. Allow your Prospects to sample your information. If you collect emails in exchange for providing it, you can continue to follow up with more free information.

You can then offer invitations to interact, free trials, bonuses, webinars, videos, podcasts, or other inducements to allow your audience to know you better.

Providing information and transparency can actually shorten the Lead to Loyal Customer cycle. It also increases ROI on the marketing spend because you are attracting Prospects when your service is a priority instead of continuously shot gunning your message into an unknown group of Suspects.

Optimize and invite. It is today’s surest process for minimizing marketing expenses and maximizing return.

Download a Free 9 page E Book on “Attracting Ideal Targets”