Online Dominance is Based on Being the Best Tactic

Every page on the internet is a niche for keywords. The organic sites at the top have demonstrated to Search Engines that they have content for those words and their sites are popular.

To have more keywords than competitors your site needs depth inorder to create the density (lots of pages with words) and it needs to be optimized so that the words are in the right places.

The depth can be created by having lots of pages or by blogging the words on a regular basis.

Popularity can be created in at least three ways. Incoming links from referral sites trumps most other activities. Social Media publishing can create strong traffic. Optimizing helps site move up page ranking and therefore get more traffic. Advertising brings in traffic.

But the bottom line is to sustain traffic the site has to have value. No one can afford to continuously advertise a non productive site.

A site is productive if it has valuable content for an audience that is looking for the solution provided. Every business has a Mission whether or not they state it. They also have goals and strategies even if their goal is to keep the doors open. That means their strategies are to increase revenues and monitor expenses.

What ever you do to help them is a part of their strategy called a Tactic. If you are a better Tactic than your competitors, you will prosper. But that is also conditional on Prospects finding out about you.

To dominate a Niche online for your tactic you have to be popular. That means that your site has to have valuable content and you should be broadcasting your Expertise and giving away lots of Free Information on how to Solve the problem in which you specialize.

If you are a valuable Resource, you will have followers. If you have followers, the Search Engines will want to promote you. When you are at the top of a high traffic niche, you will get lots of Prospects for Free.

If your Targets find that you continuously provide valuable information, they will keep returning. Your information is their Tactic. Their return visit is your Tactic to get to the top of Google.

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