The Dollar Stores are Out Performing Wal Mart

Just like the Volkswagon and the super saver stores like Price Club and Costco met success by attracting the affluent, the Dollar Stores seem to be doing the same.

There is a story in the news today that the 99 cent stores maybe the target of a buy out. Where the group of various Dollar stores are dramatically increasing sales, the largest of the of super savers, WalMart is facing competition as they are slowly picked apart.

Target is a sizeable competitor that decided it needed a greater mix of food in its merchandise to address the issue that faces more consumers, saving on the basics. It is clear that two trends are strong; saving money and reducing family budgets to prioritize necessities.

Businesses are capitalizing on this mentality. EBay not only brings great prices, but allows bidding. Craig’s List is certainly the bottom line on finding what you need on the cheap. Travel is not immune as TravelZoo, Travelocity, Kayak and others scour the providers to find the cheapest prices.

Services reflect two different situations and mentalities. The fully employed and optimistic can purchase from the outlets that serve their need to feel special. Those that feel cramped and see difficulties in their future can start conserving.

Sometimes we gulp as we realize that we should venture into territory not visited before in order to face our new reality. The rise of the Dollar Stores indicates more people including the affluent are making that venture.

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Read more in an article about Dollar Stores in the NY Times