Why Search Engines Put Your Site in First Place
BySearch Engines are in business like you and I. They sell advertising. They give away their service. If their service is trusted, they get repeat viewers. Google does ok.
Their give away service is to match the visitor with the best solution. If you want to be that solution, you have to pass real and sniff tests by Search Engines.
They evaluate your ability to construct a site with all the right content and pieces in the right places. The best way to get a quick evaluation is run your URL through http://WebsiteGrader.com
Search Engines have sniff tests like the term of your domain name registration. If it is a year or less they figure you are not a committed player. It if is five years or more, they figure you must be popular or you would not still be in business.
The real tests are the keywords in your content and the amount of traffic your site generates.
Some websites do not even have meaningful keywords. That means they are using a lot of words no one searches. To find keywords that are popular visit Google Ad Words http://bit.ly/9FqW8F
Search Engines want these keywords to be in the places they figure the best sites or most authentic sites for a niche would place them. They can tell if you are faking your business or are serious by how you build your site content.
They want to see the niche keywords in your title, your description, your meta keywords, the first paragraph of your landing page, the page titles, and the anchor text.
Then they will measure the percentage of your site that has the keywords. Then they will measure the total amount of the keyword usage on your site.
My site “New Customer Development.com” is page one Google for those words with 81 million competitive pages.
Secondly, the Search Engines want you to be popular before they promote you to the top. If they like your keyword usage and you are popular, they figure you are great at serving that niche.
You can build traffic through Referral Sites linking to you, Social Media Publishing, and Advertising to name a few. Organic Site Optimization is a crucial practice to get the incoming links maximum leverage.
Search Engines like their own visitors to have lots of choices and will place blogs, directories, books, studies, videos, university studies, and Wikipedia on first page as well. I have blogs and EBooks on first pages so consider expanding your activities.
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