Your Credibility Could be Your Competitive Edge

Sometimes it is how you say something as much as what you say.

We have become hyper sensitive to people’s agendas by how they express their message. Are they trying to help us or sell us?

Is their message a self serving help lesson?

When I look at my emails each day, I can tell which headlines are from someone who wants me to buy and which are from someone offering me information.

We know that everyone has something to sell.

Executives in the Sherpa Marketing survey said they were more inclined to find the information they need rather than rely on a solicitor.

Telling someone what they should have raises the shackles on the backs of our neck. How does this entity know our situation?

Offering a solution that solves a problem is more likely to entice us. We are especially enticed if it is the problem we are trying to solve.

The internet matches people with problems to the people with solutions. How you handle people who arrive at your door may say a lot about whose agenda is first in your mind.

Traditional Marketing broadcasts a product or service to entice buyers. Relationship marketing broadcasts free information and expertise to entice followers and create engagement.

The modern executive and consumer want the Provider/Seller to show their wares and want to have almost certain assurance their problem will be solved before they buy.

The Seller can mollify feelings of distrust with lots of transparency. These can be conveyed in Blogs, Articles, FAQs, Case Studies, Why Us, Testimonials, Free Reports, White Papers, E Books, Webinars, Free Trials, Social Media Sites, and Community Involvement.

Open the door to your house and let people wander around and have a few meals. When they have decided your objectives are in alignment, they will become loyal customers.

Read another post on the same topic:

http://elitewebsiteseo.com/2010/08/how-are-you-telling-targets-about-your-expertise/

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